From Bricks to Visuals, Built With Imagination on Every Set.

Timeless Characters, Styled for New Generations.

Unleash the fire-breathing fury of Big Bad Bowser.

A World of Soft Characters Waiting to Be Squished.

From Winter Chill to Halloween Thrills, Squish Style.

Criminals Are on the Run… Time to Play Detective.

Build Your World of Super Mario, From the Mushroom Kingdom to the Dark Lands.

The Pokémon Universe, Captured for Collectors.

Laid-Back Gear for Sun-Soaked Days, Beach Breaks, and Life Outside.

Big worlds are reimagined with soft Squish energy.

Where Squish Meets Spooky, Sweet, and Trick-or-Treat.

Everyday Heroes, Ready to Suit Up on Set.

From Screen Time to Play Time Across Dolls, Plush, and Playsets.

Made for Play: Photo + Motion that Brings Role-Play to Life.

An Icon, Crafted for Collectors and Captured on Camera.

All the Colors. All the Cuteness. All the Fun.

All the Hugs. All the Squish. All Your Favorite Friends.

Big Comfort for Our Best Friends, Inspired by Favorite Characters.

Calling All Pokémon Trainers, Time to Catch Them All.

Teaming Up With Amazing Friends for Heroic Play.

Fresh From the Garden, Packed With Attitude

D’oh! Straight From Springfield, Ready for Play and Display.

Every Detail - True to the Galaxy - Made for Fans.