Superstar energy for Jazwares’ KPop Demon Hunters collection.
Created for the launch of Jazwares’ plush and accessories inspired by Netflix’s hit animated film KPop Demon Hunters, the photography brought the energy of the film and its chart-topping music into a vibrant, performance-driven world.
Across two days of shooting with three models, set design played a central role in bringing the collection to life. Developed with input from Jazwares and Netflix, the modular environment allowed for quick transformations while capturing the atmosphere of a concert stage and the energy of global superstars.
Wardrobe and hair styling took inspiration from the film’s characters without creating direct look-alikes. Fashion-forward looks and colorful hair extensions captured their spirit while giving each model a distinct style of her own.
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