Nintendo — Super Mario

A multi-format content library capturing the breadth of the Super Mario toy line.

Created with Jakks Pacific for Nintendo’s Super Mario franchise, the shoot covered a wide range of products, from plush and action figures to playsets that recreate the worlds and levels from the games. Rather than placing the toys in stylized sets, the work focused on lifestyle environments that allowed the products themselves to define the scenes.

Assets were captured with flexibility in mind, supporting multiple aspect ratios and usage across television, digital, and social platforms. Nitta led creative direction, capture, and post production, delivering a broad library of content built to scale across campaigns and channels.