Video content introducing a collector icon at launch.
Developed around the Halo franchise from Xbox and 343 Industries, this project supported a licensed Master Chief collectible helmet released by Jazwares as a GameStop exclusive. The launch video was designed for a collector audience, presenting the helmet as a standalone icon rather than a traditional toy product.
The piece emphasized presence, scale, and realism through controlled movement, dramatic lighting, and close detail moments that highlighted material finishes and sculpt accuracy. Nitta led creative direction, concept development, set design, filming, sound design, and post production, delivering a focused launch asset aligned with the expectations of a premium retail exclusive.