Hello Kitty — Rainbow Plush Reveal

Video content celebrating color, character, and playful design.

A licensed Hello Kitty release from Sanrio, created in collaboration with Jazwares, was captured through a single video designed to highlight color, form, and character. The rainbow plush was placed within a monochromatic environment, using specific brand colors to create a bold, graphic visual approach.

By working within a color-saturated set, the video emphasized personality and texture, allowing color to drive the mood. Nitta led creative direction, concept development, set design, filming, and post production, delivering a focused piece that highlighted Hello Kitty’s playful charm through a modern, design-forward lens.