Dream-filled lifestyle photos for Squishmallows’ softest new success story.

Squishmallows brought its signature softness beyond the plush aisle with SquishPillow, a sleep collection pairing comfortable pillows with colorful pillowcases featuring fan-favorite characters, playful graphics, and bold patterns. Created for Jazwares as the line prepared to reach a wider retail audience, the lifestyle photography introduced a world where bedtime, lounging, and everyday downtime all feel a little more squishy.

Across four days in Los Angeles, we photographed a diverse cast spanning kids and young adults. Two locations and four rooms were repeatedly restaged and transformed, creating a wide range of bedrooms and relaxed living spaces tailored to different ages, personalities, and product designs.

Bright styling, playful talent direction, and natural, lived-in moments gave the assets the authentic warmth and personality of the Squishmallows brand. The resulting image library gave Jazwares a flexible collection of lifestyle photography designed to connect SquishPillow with fans of every age.

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