Pokémon — Play and Display

A broadcast spot built for trainers and collectors alike.

This television commercial supported a licensed line of Pokémon collectible vinyl figures produced by Jazwares. Designed to speak directly to fans, the spot focused on the excitement of collecting, using pace, scale, and character variety to reinforce the idea of building a complete set.

The video brought together a wide range of characters, treating each figure as part of a larger universe while keeping individual forms and details clearly readable on screen. Movement, framing, and edit rhythm were used to create energy and momentum within a short runtime. Nitta led creative direction, filming, editing, and post production, delivering a TV-ready spot that translated the spirit of collecting into a fast, engaging viewing experience.