Bringing Squishmallows plush characters to life through animation.
These animated videos were created for Squishmallows’ social channels to introduce and tease upcoming releases, often serving as the first glimpse of new characters or seasonal drops. From winter-themed moments to Halloween-inspired scenarios, the content was designed to feel timely, playful, and immediately shareable.
Rather than focusing on traditional product demonstration, the work brought Squishmallows characters to life through performance and atmosphere. The team handled 3D character modeling, animation, and sound design, using subtle movement and expressive timing to match the brand’s gentle, whimsical tone. Each piece was crafted to build anticipation ahead of launch while reinforcing the personality and charm that define Squishmallows.
