Photography and video bringing character driven design into the pet category.
Jazwares Pets applies well known character brands, including Pokémon, Hello Kitty, and Squishmallows, to a range of pet beds and apparel designed for everyday use. In a crowded pet market, the work focused on presenting these licensed products in a way that felt both practical and expressive, helping them stand out without losing warmth or approachability.
The content combined photography and motion, featuring a variety of trained animals interacting with the products across a mix of on location lifestyle settings and controlled studio environments. This approach allowed the work to balance authenticity with consistency while highlighting comfort, scale, and character detail. Nitta led creative direction, set design, capture, and post production, delivering a library of still and motion assets built for both storytelling and retail use.
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