Seasonal storytelling built around one of the world’s most recognizable plush brands.
Created to support the launch of Squishmallows’ Halloween line, this suite of photography and motion content focused on costumes and treat pails designed to meet growing global demand for seasonal Squishmallows products. As the brand continues to expand worldwide, the work leaned into Halloween as a moment to celebrate both playfulness and self-expression.
A custom environment was developed to evoke a spooky Halloween night that felt fun rather than frightening, creating a setting where characters could come to life through costume, color, and texture. Photography and video were used together to capture the Halloween environment while maintaining clear views of fit, scale, and product details. Nitta led creative direction, environment design, capture across photo and motion, and post production, delivering a cohesive launch library that reinforced Squishmallows’ seasonal appeal at a global scale.
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