Photography showcasing buildable play across licensed worlds.
Nitta partnered with Jazwares to produce a photography shoot for BLDR, a construction play line built around a wide range of licensed franchises. The shoot featured child models interacting with modular building sets designed to reflect the visual language of each brand, from Hello Kitty and Squishmallows to anime inspired franchises and game brand, Adopt Me.
A series of custom sets were developed to support each license, allowing the photography to highlight both the building experience and the distinct worlds each franchise represents. Our team handled creative direction, concept development, set design, talent casting, photography, and post production, delivering a cohesive image library that balanced consistency across the line with clear brand differentiation.
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