Photography and video capturing everyday role play at home.
The work focused on a licensed Black & Decker role play toy line produced by Jakks Pacific, translating familiar tools and appliances into hands on play experiences. Kids and adults were photographed and filmed interacting naturally across a series of custom built, lifestyle environments designed to feel approachable and lived in.
The two day shoot combined photography and short form video across multiple play patterns, from woodworking and repair to kitchen and household tasks. Sets were designed to support both imaginative play and clear product feature demonstration. Nitta led creative direction, set design, talent casting, wardrobe, filming, photography, and post production, delivering a comprehensive library of still and motion assets for launch and marketing use.
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