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Swarm Squad
#JOINTHESQUAD and share your scare!
Details
The Marketing team at Wicked Cool Toys and Nitta partnered to develop and produce the YouTube inspired video ad for the launch of WCT’s new prank-toy, Swarm Squad.
Client
Jazwares | Wicked Cool Toys
Services
Concept, Creative Direction, Location, Script, Casting, Wardrobe, Photography, Video Production
About
With the viral nature and popularity of prank videos, Nitta created the short story of our hero (and YouTuber) enjoying a little family fun with his new Swarm Squad Hyper Real Bugs. The video has over 1 million views on the Swarm Squad YouTube channel last time we checked. #JOINTHESQUAD and share your scare!
Brand Fact
The Nitta team took Swarm Squad to the streets at the Javits Center in NYC with hidden camera pranks on unsuspecting industry leaders at New York Toy Fair.
Assets delivered:
1 video
Making it happen.
Pre-production:
2 weeks
Production days:
1
Cast:
4
Deliverables:
Video
Creative Director:
Jon Hudson
Director:
Franklin Guerrero
DP:
Jon Lile
Production Manager:
Dallas Wing
