Squishmallows

2022 Toy of the Year, Squishmallows!

Details
Plush of the Year, Toy of the year, and awarded Peoples Choice
Client

Jazwares

Services

Creative Direction, Production Design, Video Production, Photography

About

Plush of the Year, Toy of the year, and awarded Peoples Choice - Squishmallows has flooded the plush and collectibles industry with a huge family of sizes and styles - all unique characters - an a world-wide fandom across every age. Toy-maker Jazwares has recently launched a YouTube animated series “Squishville”, produced by Moonbug Entertainment and variety of popular trading cards.

Brand Fact
Selling over 86 million units in over 40 countries since launching in 2017

Assets delivered:

50+
No items found.
Making it happen.

Production:
1 week

Deliverables:
Video
Photography

Creative Director:
Jon Hudson

Photographer:
Kevin Martin

Creative & Production:
Nitta

Overview
Curious and Creative.