Creative Direction, Design, Presentation Templates, Mock-ups
With the recent identity refresh of the Jakks Pacific logo created by their in-house design team — Nitta was invited to develop a brand guide, design presentation templates and assemble web layouts that encompass the carefree spirit of play the toy manufacturer is best known for.
The goal was to develop a color palette, type selections, and usage guidelines to present the new identity to their worldwide staff. Additionally, the guide would act inspiration for marketing materials and a new website.
Adobe Illustrator source files