JAKKS Pacific Brand Guide

Curating colors, type selections, layouts, and brand guidelines.

Details
Developing a survival guide for toy company, JAKKS Pacific, sales and marketing teams.
Client

JAKKS Pacific

Services

Creative Direction, Design, Presentation Templates, Mock-ups

About

With the recent identity refresh of the Jakks Pacific logo created by their in-house design team — Nitta was invited to develop a brand guide, design presentation templates and assemble web layouts that encompass the carefree spirit of play the toy manufacturer is best known for.

The goal was to develop a color palette, type selections, and usage guidelines to present the new identity to their worldwide staff. Additionally, the guide would act inspiration for marketing materials and a new website.

Brand Fact
JAKKS Pacific is one of the worlds leading toy companies, producing products for entertainment giants like Disney, Pixar, Marvel, DC, Sega, and Nintendo.

Assets delivered:

1 presentation deck / 1 brand guide / Web Mock-ups
No items found.
Making it happen.

Production:
1 week

Deliverables:
Adobe Illustrator source files

Agency:
Nitta

Overview
Curious and Creative.