Jazwares | Wicked Cool Toys
Concept, Creative Direction, Script, Voice Record, Casting, Wardrobe, Location, Video Production
Nitta was engaged to create a promotional video that highlighted adoption, nurturing, and the friendly tone of brand — while creating a look that feels fresh, fun, and new for Cabbage Patch Kids. Early on in discussions we decided that we want to feature adoption as the focal point of the story — and what better way to celebrate new family than with a party. With concept locked Nitta began pre-production including location scouting, talent casting, wardrobe, storyboard, and script. Ultimately the spot was shot on location in the suburbs of Los Angeles with three talented young actors.