Beach House Group
Concept, Creative Direction, Design, Casting, Wardrobe, Photography, Script, Voice Record, Video Production, Sound Design
Launching the Antsy Pants brand as a Target store exclusive, Nitta created a library of digital illustrations to pair with product photography, later to be used on package and online. The process began with concept — We wanted to keep the photography clutter-free to allow the colorful product to pop against the white background of the packaging, but in sync, add a sense of play and imagination though hand-drawn doodles, aligning with the Antsy Pants brand.
The scope of the shoot spanned over multiple days, included 10 young models, dozens of products and 3 studio locations, including Nitta’s Los Angeles studio and the lobby of Beach House Groups new El Segundo based headquarters. Images were cataloged and retouched at various levels for use online, at retail, and throughout social media campaigns.
Retouched photography \ Video \ Art