Amazon Alexa

See all of your Alexa timers easily, at a glance.

Details
The Alexa team at Amazon and Nitta partnered to develop and produce video content for the launch of the new Echo Wall Clock.
Client

Amazon

Services

Script, Casting, Wardrobe, Location, Video Production, Animation, Sound Design

About

In total 3 stories were created with the Echo Wall Clock as the focal point - specifically the visual timer feature. The shoot schedule was ambitious, one day for three 30+ second videos with a cast of 5 (including 2 minors). The production took place on location at a home in Los Angeles, CA with editing in Los Angeles and New York.

Brand Fact
Amazon developers chose the name Alexa because it has a hard consonant with the X, which helps it be recognized with higher precision.

Assets delivered:

6 videos
No items found.
Making it happen.

Pre-production:
1 week

Shoot days:
1

Cast:
4

Deliverables:
Video

Creative Director:
Jon Hudson

Director:
Franklin Guerrero

DP:
Jon Lile

Production Manager:
Dallas Wing

Overview
Curious and Creative.