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JAKKS Pacific Brand Guide
Curating colors, type selections, layouts, and brand guidelines.
Details
Developing a survival guide for toy company, JAKKS Pacific, sales and marketing teams.
Client
JAKKS Pacific
Services
Creative Direction, Design, Presentation Templates, Mock-ups
About
With the recent identity refresh of the Jakks Pacific logo created by their in-house design team — Nitta was invited to develop a brand guide, design presentation templates and assemble web layouts that encompass the carefree spirit of play the toy manufacturer is best known for.
The goal was to develop a color palette, type selections, and usage guidelines to present the new identity to their worldwide staff. Additionally, the guide would act inspiration for marketing materials and a new website.
Brand Fact
JAKKS Pacific is one of the worlds leading toy companies, producing products for entertainment giants like Disney, Pixar, Marvel, DC, Sega, and Nintendo.
Assets delivered:
1 presentation deck / 1 brand guide / web mock-ups
Making it happen.
Production:
1 week
Deliverables:
Adobe Illustrator source files
Agency:
Nitta
