Cocomelon

Toy launch for the #1 YouTube channel for kids. That's 82 billion views!

Details
Nitta partnered with the team at Jazwares to produce the TV and Digital spots for the brand launch of Cocomelon toys.
Client

Jazwares | Wicked Cool Toys

Services

Concept, Creative Direction, Casting, Wardrobe, Animation, Video Production, Motion, Sound Design

About

New Cocomelon products launched by Jazwares | Wicked Cool Toys earlier this year with this video NITTA wrote and produced in Los Angeles. Then... well, the toys quickly sold out! No surprises since Cocomelon is a YouTube channel with 82.2 billion views - making it one of the top YouTube channels in the world - and the crew at Jazwares did an amazing job translating the animation into toys. 

Brand Fact
Cocomelon is the most-subscribed children's channel in the world.

Assets delivered:

7 videos + Social Media Photography
No items found.
Making it happen.

Pre-production:
2 weeks

Shoot days:
2

Cast:
4

Deliverables:
Video and Photography

Creative Director:
Jon Hudson

Director:
Tiffany Chung

DP:
Jameson Carr

Production Manager:
Dallas Wing

Photographer:
Kevin Martin

Overview
Curious and Creative.